Loudplay targets gamers with Equinix's assistance

Cloud gaming company leveraging interconnection and edge computing to expand service model and offering across EMEA and Asia.

Friday, 2nd October 2020 Posted 3 years ago in by Phil Alsop

Equinix is supporting cloud gaming company Loudplay’s global expansion to new markets in collaboration with its channel partner AirSpeed. Loudplay is leveraging Equinix Cloud Exchange Fabric® (ECX Fabric®) to provide industry-leading performance, security and reliability for cloud gamers, aiming to reach 500,000 users by year-end 2021.

Founded in 2015, with its global headquarters located in Dublin, Ireland, Loudplay originated as a cloud gaming portal. However, in conjunction with Equinix and AirSpeed, Loudplay has evolved its platform to provide an extended business-to-consumer (B2C) offering, as well as a business-to-business (B2B) service.

Now, the Loudplay platform can be used to access resource demanding consumer applications—such as Adobe Creative Cloud, VR applications and software for students with engineering, design and architecture specialties—as well as GPU-intensive business applications, like computer aided design or manufacturing, 3D modelling and heavy industrial software solutions.

Since the outbreak of COVID-19, Loudplay has seen a more than 110% increase in users on its platform. Through Equinix’s partnership with AirSpeed, Loudplay is now using ECX Fabric to expand further across EMEA and Asia, with plans to increase its user base from 200,000 users to 500,000 by year-end 2021, by enabling—through its cloud platform—high-end PC gaming on any device.