Action for Children uses AI to personalise pop-up shop experience

Friday, 7th February 2020 Posted 4 years ago in by Phil Alsop

Action for Children came to Capgemini’s Applied Innovation Exchange to create a truly unique retail experience as part of their Christmas Secret Santa campaign. We worked collaboratively with the client to create an immersive pop-up store in Covent Garden where we hosted Elf.ai, our AI-driven retail gift predicting machine that leverages AI to help shoppers through their donation journey.